“Pitti Uomo is the primary barometer detecting climates throughout the fashion world”, says Raffaello Napoleone, CEO of Pitti Immagine, “and a promotional tool that keeps on evolving in harmony with the development of new scenarios. For demanding, selective buyers we have an offering that rewards excellence as well as the courage of small, experimental brands, product specificity and across-the-board concepts. And so, while the Classico area with its historical core of firms that are capable of reinterpreting themselves each season is rethinking itself and admitting accessories as full-fledged participants, the big names in the Informal section are expanding their space allotments to present their new projects. With its up-to-date presentation of themes and trends, with its complete offer and with its venue, Pitti Uomo is the place where top buyers come to find established brands and emerging names. And, it is also the strongest context chosen by the best manufacturers for business and image purposes. The June edition will be filled with previews and exclusive programs such as the presentation of the Undercover Menswear Collection by Japanese designer Jun Takahashi, and the first men’s edition of “WHO IS ON NEXT?”, the competition aimed at new talents produced by Pitti Immagine, Alta Roma and L’Uomo Vogue. And…Pitti W_Woman Precollection will be held concomitantly with Pitti Uomo, bigger than ever, this edition will host a truly exceptional event, the European premiere of Proenza Schouler, a brand that is now – more than ever before – under the world’s spotlights”.
