Bosideng Owns 2000 Stores in Three Years

Bosideng held men’s wear strategy brand conference in Beijing. General manger Gan Li ming revealed that Bosideng would improve marketing networks in the first, second and third grade cities in the future three years, and the total number of shops would get to 2000. According to another elevated people, after Bosideng succeeded in exploit the British markets, it is likely to enter the U.S market

Access to Britian, planing to enter the U.S market
President of Directorate of Bosideng International holdings Ltd, Gao De kang said, on 26th , May, 2009, Bosideng Internationals purchased Bosideng men’s wear business with full investment, and would irregularly invite famous designers from France, South Korea and Hong Kong to give advice, what’s more ,it would cooperate with some famous international design companies to combine Chinese classic nation style with European fashion perfectly to upgrade its product and increase competition

Exploit inland marketing net , create new men’s brand

Standing vice president of China Apparel Association Jiang Hengjie thought ,Bosideng Men’s wear used advanced design and new marketing concepts and created new brand by itself, since it entered the market 5 years ago, its sales profits had increased by 40%, and pioneered a new way to revitalize Chinese costume industries.

Besides, Bosideng men’s wear brand in Shanghai centre was put in practice in April. This center put product design, marketing strategy, brand experiencing into one whole, ensuring strongly full upgrade and market exploiting. Now, Beijing Qian Men, Shanghai Nanjing Road and Nanjing new street have been in practice, and other major cities quality life shops have also stepped up the construction.(Edison)