London Fog expanding in China (2)

London Fog, which has been eatablished over 80 years,is one of the most famous outwear and dustcoat brand in the world. It is recognized as the leader of outwear. London Fog is very popular and well sold in American and European countries. It is the favorite of the social elite.

In Sepetember 2009, London fog was introduced into China mainland market by Iconix China and Shanghai Tongrui Garment Company. Up to now, they have opended over 50 franchised stores and shoppe in Beijing, Shanghai, Tianjin, Nanjing, Suzhou, Chongqing and Wuhan.

Emmy(R) Award-nominated actress Christina Hendricks appeared in its London Fog(R) brand's fall marketing campaign. Hendricks stars in AMC's award winning series, Mad Men, and was recently named "Best-Looking Woman In America" by Esquire magazine. The multi-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.

Christina Hendricks stated, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."

Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.

Dari Marder, chief marketing officer, London Fog, commented, "Christina has a modern appeal but also harks back to a bygone era, which perfectly complements what London Fog represents. She is sexy and gorgeous and the perfect woman to continue in London Fog's tradition of celebrity portraiture in our marketing campaigns."

London Fog categories include outerwear, handbags, footwear, luggage, children's outerwear, cold weather accessories, home, eyewear and umbrellas. The collections retail from $150.00-$350.00 and are available at better department stores such as Macy's and online at www.londonfog.com. Past London Fog spokespeople have included Eva Longoria Parker and Tony Parker, Gisele Bundchen and Teri Hatcher.

About Iconix Brand Group, Inc.

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM) and PEANUTS (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.