A key to a success of trade fair relies on numbers of buyers and visitors, based on this fact the organizers of ACLE, CIFF and Moda Shanghai have spent more efforts and taken varieties of measure on buyer invitation. They expect more buyers coming on this edition of fairs.
For instance survey to know buyers’ demands has been made before trade fairs by CLIA, based on the survey CLIA provided additional services to increase match chance for sellers and buyers. Several meetings for sellers and buyers are arranged during the trade fairs.
Buyers, distributors, retailers, and exporters from second and third tier cities as VIP group buyer invited to the fair. For big cities CLIA has strengthened the cooperation with department stores, supermarkets, and shopping mall, they take the fair as business opportunities and sent persons to visit the Shanghai leather trade fair. Foreign buyers were invited through coordination with foreign embassies in China.
CLIA expressed their determination on improvement of buyer invitation, and will invite more real buyers for the fairs.