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Jas M. B. to stage in Xintiandi Style

Jas M. B. to stage in Xintiandi Style

Write: Adima [2011-05-20]

Jas M. B. to stage in Xintiandi Style

The British brand Jas M. B will open its first shop in Xiantiandi Style, Shanghai on November, 6. The designer of Jas M.B. Mr. Jas Sehmbi held a small forum with young Chinese designers, fashion bloggers and fashionists in Afternoon Tea in Xintiandi on September, 26.

Jas M. B. to stage in Xintiandi Style

Jas M.B. is a London brand established in 1993 while its designer is an Indian who was born in Africa and grew up in Britain. All his shops around the world share a same name “Door".

Except his own brands, designer Jas also works with LV and Katharine Hamnett. What’s more, he used to design Love Jas collection for Topshop.

Designer Jas insists on creating classic products. He has three key words for his designs. First is “people”. His creations are developed to meet people's demands. Second is “shape”. He pays lots of attention to shape and function. His designs must be practical. The third one is “material”, which can display characteristics of Jas' products most.

Jas M.B.'s plan for entering China market began last August. It took a long time for Mr. Jas to choose the location. At his shop, you can not only buy his creations but also four other designers’ creations which are first sold in mainland China.

Photo source: Fashion trend digest