Just because most luxury brands remain fixated on the Chinese mainland doesn’t mean Hong Kong’s missing out. Actually it’s quite the opposite. Owing in no small part to mainland China’s stiff luxury taxes, new flagships and boutiques in top-tier cities like Shanghai and Beijing often function more as opulent showrooms while Hong Kong is where China’s wealthier consumers actually come to shop. Recently, the Italian high-end brand Fiorucci became the latest to open a mega-sized flagship in Hong Kong, taking over an entire five-story building on Wellington Street in Central, near the city’s nightlife epicenter Lan Kwai Fong.
As Fiorucci Hong Kong CEO Guy Paillard said at the opening, “Fiorucci is a megabrand since the 1970s, globally known for going against tradition and moving between different things without prejudice regarding materials or form. This reputation extends to the modern Fiorucci woman, who is a bit daring, doesn’t just stay in the background and loves to have fun in luxury and comfort while expressing her style and personality.”
