This season, Intertextile Directions trend forum (W2) will be under the creative guidance of NellyRodi Agency who will be in charge of the entire trend forum conception from forecasting to on-site design. These cooperations gave rise to four themes:
Northern Shelter Calm serenity and protective cocoons introduce a melancholic atmosphere. Cool colours with a neutralised light effect ranging from fine jerseys and coarse cashmeres to cross-stitch embroideries and windproof nylon materials.
Indulgent Dreams A seductive and multisensory winter that expresses feminine consciousness and nostalgic feelings. Serene and soft colours in nude skin tones and cosmetic pink hues in materials ranging from superfine wools and antique laces to monochromatic brocades and prints with ephemeral motifs.
Layers of Time Recovering traditions as well as exploring the heritage of ancestral memories and passed time glory. Colours modulated by a vintage patina with materials ranging from woollen twills and kempy mohairs to coarse canvas and paisleys on velvets and satins.
Crazy Creations Opulent extravagance expressing personality and uniqueness that dares to be unconventional with fantasy and fun. Vibrant colours in materials ranging from coloured denim and sparkling jersey knits with fake furs to exaggerated graphics and techno lycra.
Intertextile Shanghai Apparel Fabrics is co-organised by Messe Frankfurt HK Ltd, the Sub-council of Textile Industry, CCPIT and the China Textile Information Centre.
