It is learned that another fast fashion giant GAP will come to China. Two of its stores will open in the end of October on Huaihai Road, Shanghai. After its entrance in China, other brands of GAP Group like Banana Republic and Old navy will open stores in China, too. It is expected China will surpass Japan and become GAP's second largest market in China in 2015.
Fashion chics in Shanghai have been looking forward to local GAP stores for a long time. According to GAP China, products sold in China are likely to be cheaper than those sold in USA or Japan. In fast fashion market, GAP products are more expensive than those of Zara and H&M in western market. However, GAP products in China are to be sold at lower prices because most of these products are made in China. So transport and production costs are cut drastically. It is possible that China will become the place where GAP products are sold at the lowest prices in the world.
Moreover, GAP Chinese website will be launched on the same day. Consumers can shop at this official Chinese website. Sources say that GAP is negotiating with the largest online shopping website Taobao. We can expect that GAP online store at Taobao will open soon.
