Emporio Armani Orologi introduces superslim & mesh collection
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Pearl [2011-05-20]
This season Emporio Armani introduces a range of sophisticated slim watches to its Fall/Winter 2010 watch collection focused on two main design elements: a super slim case shape and metal mesh bracelets.
Characterized by precision, imagination and originality, the extensive range of new styles presents a unique fusion of innovative design, new technology, and 3-dimensional textures while maintaining Emporio Armani’s signature aesthetic of elegant sophistication. A colour palette focused on silver-grey tones combined with neutrals and metal finishes sets the mood for the collection.
Leading the design trend for slim watches, Emporio Armani borrows from one of its best-selling classic case bodies and applies a contemporary makeover. The result is ergonomically delightful with modern curved case contouring that is slim, sleek and streamlined. Sharp 2-hand dials with stylised Roman-numeral hour markers add modern appeal while beautifully detailed cabochon crowns lend classic elegance.
Men’s model AR2012 and women’s model AR2015 are featured in our FW10 advertising campaign and epitomise the strength of the super slim/mesh collection.
Produced entirely in stainless steel, Giorgio Armani draws inspiration from his use of 3-dimensional textures and textiles to make a bold statement with meshed metal bracelets.
Luxurious and innovative, new technology allows intricately woven mesh to be exquisitely applied to an integrated-bracelet construction that is not only visually captivating, but also comfortably hugs the wrist.
Steel mesh bracelet styles also include versions developed in yellow gold ion-plated stainless steel as well as black ion-plated stainless steel while more traditional interpretations include models with 3-link stainless steel bracelets, featuring polished outer links and brushed center links.
In place of metal bracelets, the range also includes styles that use buttery smooth calfskin leather to produce strap models with butterfly deployant buckles. Material combinations include stainless steel cases with black or cognac coloured straps as well as black ion-plated stainless steel cases with smooth black leather straps.