The 17th edition of OutDoor was (literally) a 'sizzling' success. With 20,460 trade visitors from 87 countries on hand, Europe's leading industry trade fair was once again able to exceed the attendance record set in the previous year by 6 per cent. Here are some visitor feedback.
Robert Pollhammer, brand manager Germany, Montane:
"We had a very successful trade fair and we're very satisfied with the volume of visitors at our stand. The interest shown for Montane in the German market was very positive. Our strategy of focusing on light weight products and functionality works perfectly in Germany, as well."
Joe Mc Swiney, CEO Cascade Designs:
"The show has been very successful for us again. Customers are very confident and are looking for innovation. The market seems to be healthy. We love the Friedrichshafen location for the atmosphere to work here."
Topher Gaylord, CEO, Mountain Hardwear:
"As always the show is well organised and Friedrichshafen is a good location. Nevertheless, there has to be better control of the heat in A7, it was brutal."
Tim Butcher, sales Europe, Smartwool:
"We've had a very strong show. We're pleased with the relationship we've built as an active mountain brand with our customers and with the industry as a whole."
Peter Askulv, CEO Klättermusen:
"The most interesting trend in todays outdoor sector is the way the industry is working together, on many levels, to solve the challenges facing us concerning the environment and sustainability. This means that cooperation and communication as opposed to competition is increasing. This is extremely positive for the environment but also for the atmosphere and joy of working."
Ingola Metz, marketing Jack Wolfskin:
"Our product innovations have been very well received. The trade fair has been a great success for us. Coming to OutDoor is always worthwhile."
Jörg Helfrich, CEO Slackline Tools:
"OutDoor was a great success for us. There was also enormous media interest in our Sport Slackline and in our Highline Show put on by team member Michi Aschaber."
Let's look forward to seeing you again - at the 18th edition of OutDoor (July 14 to 17, 2011) at the latest!
More for the show, please visit:
www.outdoor-show.com
