Manufacturer of Killer jeans, Kewal Kiran Clothing (KKCL) intends to broaden its horizon by adding 40 to 60 retail stores per year, informed Mr. Kewalchand Jain, Kewal Kiran Clothing's, Chairman and Managing Director.
Currently, the company has around 135 retail stores, wherein it displays its brands such as Killer, Lawman, Easies and Integriti, added Mr. Jain.
KKCL has 89 K-lounge, 19 Killer, 15 Integriti and three Lawman stores, along with, nine factory outlets. The company will open retail stores across India with most of them being franchisee-owned, he added.
Only 10 percent of the total stores would be company-owned and rest would be through the franchisee mode, as KKCL do not wish to set up its own stores on account of high rentals.
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