[IDEAL'] is ideal

The 2nd international fashion and beauty project «IDEAL’» takes place on November 20-22th 2009 in Voronezh. The project includes specialized exhibitions «Fashion salon» and «Wedding salon», highly topical business and challenging entertaining programmes. It is promised to become one of the most significant fashion events in the central part of the Russian Federation. The festival gets together the best representatives of the fashion and beauty industry from the Russian regions and CIS countries. The project is extensively supported by the Government of the Voronezh region, the Government of Voronezh City, representatives of business community and public associations.

Nowadays fashion and beauty industry appears to be one of the most prospective and rapidly developing investment markets. The main aim of fashion manufacturers and traders is to develop and expand sales areas for goods and service distribution to increase market shares. Consequently the majority of the companies are getting interested in the Russian market. The Voronezh region has got favorable economic and geographical situation and a well developed transportation system which provides stable economic ties with other Russian regions and CIS countries. What is more it is known to be the hairdressing capital and fashion centre of the Russian Federation which guarantees the investment attraction of the region.
The main objectives of the project «IDEAL’» are customers’ demand formation, effective market approach and expansion in the central part of Russia. Moreover the event lets professionals and specialists have frank discussions directed to the business development and promotion.
The particular attention is paid to the exhibitions advertising campaign. That is why among the media partners and support there are famous fashion magazines and internet projects.
Organizers’ experience and professionalism, considered strategy, attractive exposition, intensive business and entertaining programmes provide success and high attendance of the exhibitions. The result of active participation in the project is confident market positioning and development in the Russian Federation.

«IDEAL’» project team:
Business programme, sponsor and partnership:
Elena Baranova, executive project manager
t/f: +7 (4732) 51-20-12, 77-48-36
mobile: +7 906 677 3337
e-mail: pr@veta.ru

Participation:
Olga Lavrenova, project manager
t/f: +7 (4732) 51-20-12, 77-48-36
mobile: +7 905 644 3601
e-mail: moda@veta.ru

On-line registration: www.veta.ru
Immediate information: www.veta.ru

General information about the Voronezh region
1. Central Black Earth economic region
Central Black Earth economic region is situated in the European part of the Russian Federation. It comprises five regions: Belgorod region, Kursk region, Lipetsk region, Tambov region. The total area is 167.7 thousand sq.m., the population is 7.3 million people. In spite of the fact that it is the smallest economic region in the Russian Federation the main characteristics of the region are the highest density of population, well developed transportation system (railways, highways, electricity transmission lines, pipe lines). Neighboring with the central part of the Russian Federation, the Volga region, the North Caucasus determines the favorable location of the region.

2. Voronezh region
Voronezh is one of the biggest administrative, industrial and cultural centres in the Russian Federation.
It is the capital of the Central Black Earth region. The total area of the city is 592 sq. km. The population density is 1522/km2. According to the latest Russian Census (2002) 976 thousand people live in Voronezh. It is the 14th rank position. 71% is working-age population.
Voronezh is a cultural city. There are 4 museums, 6 theatres, 61 libraries, 5 cinemas, 78 cafes and restaurants, 46 sport-centres. Also it is famous as an educational capital. There are 121 schools, 18 colleges and 32 higher education establishments which give qualifications to 112 thousand students annually.
Voronezh is a road junction point. It is situated on the crossing of the railway roads which connect the central part of the Russian Federation, the North Caucasus, Ukraine and Siberia. The federal highway M4 provides traffic flow from the south to the central part of Russia.

Voronezh is a big trading centre of the Central Black Earth economic region and an investment attractive city.
Voronezh business life is developing rapidly. It occupies 14th rank position in the Russian Federation according to the production output.

Voronezh is the capital of the Central Black Earth economic region.
Voronezh is recognized as the centre of business activity in the Black Earth economic region. Favorable location and economical potential of the city ensures effective development of trading, service and real estate fields. Regular international and interregional business events which attract many famous international and Russian brands and network operators take place in the region.