China Dongxiang appoints new CEO and Executive Director

The leading international fashion sportswear brand enterprise in the PRC, China Dongxiang (Group) Co, Ltd ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group"), announced today that Mr. Qin Dazhong will be re-designated from his position as the Chief Executive Officer and the chairman of the executive committee of the Company to the Vice Chairman of the Board of Directors ("Board") and remains a member of executive committee. Ms. Sandrine Zerbib will be appointed as the Chief Executive Officer, an Executive Director and the chairwoman of the executive committee, all with effect from 29 November 2010.

As a 17-year veteran of China s sports industry, Ms. Zerbib was the former President of Adidas Greater China Area. Joining Adidas China in 1994 as Managing Director, she spearheaded the brand s business development in China. Under her management, Adidas China developed from its naissance stage to its present leading position. In 2003, as the President of Adidas Greater China Area, she initiated Adidas' partnership with the 2008 Beijing Olympic Games and further developed China into Adidas' second global market behind the United States. After leaving Adidas, Ms. Zerbib started her own consulting firm, providing advisory services to enterprises in the fashion and sports industries.

Mr. Qin Dazhong, current CEO and Executive Director of China Dongxiang, will become Vice Chairman of the Board, and will support the Executive Chairman, Mr. Chen Yihong on new business development and governmental affairs, as well as collaborating with Ms. Zerbib on business strategy and development.

Mr. Chen Yihong, Executive Chairman of China Dongxiangsaid, "I would like to express my sincere gratitude to Mr. Qin for his dedication and devotion to China Dongxiang over the years, laying a solid foundation for the rapid growth of the Company. China Dongxiang is an international company with a global perspective. With her ample experiences in managing an international brand and the continuous support from the Board, Ms. Zerbib will bring new perspective and insight to China Dongxiang, enhancing our management capability and leading the Company to achieve further success."

Ms. Zerbib said, "China Dongxiang has established a strong footprint in China s fast growing fashion sportswear market. I am thrilled to join the management team, and confident that I can help bring the Company to new heights."