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Baidu Goes English with Bing Deal

Baidu Goes English with Bing Deal

Write: Uland [2011-07-05]
CHINA'S largest search engine Baidu has teamed up with Microsoft's Bing to provide English language search results for users as part of their drive to appeal to a broader user base.

The product, which is set to be launched later this year, will allow users to see English language search results by using Baidu.

"The English language search product will help Baidu's expansion in the international market," said Zhang Dongchen, assistant president of Baidu.

Baidu and Bing's partnership will combine each other's cutting edge technology and provide the best search experience for users, according to Zhang.

The Chinese web search giant has run a Japanese search engine site for more than three years and Chief Executive Officer Robin Li had said the company hopes to have 70 percent of income from overseas market by 2025.