Paul James, global brand manager of Starwood Hotels & Resorts Worldwide Inc, said his company attaches great importance to interior design and lighting, and provides iPad-friendly facilities in the bedroom, so as to "appeal to the younger, more globally exposed travelers".
The study also showed nearly 60 percent decide on travel destinations and book reservations themselves.
The high level of self-reliance has huge implications for any travel business that conducts transactions by Internet, as a majority of respondents favored online deals.
Visa, the world's leading payment platform, provides a diversified online booking portfolio to address this trend. Visa's high-end cardholders can enjoy a range of services including room upgrades, late checkout time and airport security fast-tracking, said James Lim, head of customer credit and affluent products.
Chinese luxury travelers also exhibited distinct loyalty to international cachet, the report found.
Shangri-La remains the most popular hotel brand among Chinese billionaires.
For wealthy Chinese an iconic brand is always the dominant factor when picking hotels, followed by service, facilities and locations.
Smaller vendors, too, are taking concrete steps in building brand awareness to gain a bigger share in this lucrative market.
Small Luxury Hotels of the World, for instance, has conducted a series of advertising campaigns through China's popular social networking site renren.com, which includes a monthly lottery for a 12-night stay in any of its member hotels.
The study also showed nearly 60 percent decide on travel destinations and book reservations themselves.
The high level of self-reliance has huge implications for any travel business that conducts transactions by Internet, as a majority of respondents favored online deals.
Visa, the world's leading payment platform, provides a diversified online booking portfolio to address this trend. Visa's high-end cardholders can enjoy a range of services including room upgrades, late checkout time and airport security fast-tracking, said James Lim, head of customer credit and affluent products.
Chinese luxury travelers also exhibited distinct loyalty to international cachet, the report found.
Shangri-La remains the most popular hotel brand among Chinese billionaires.
For wealthy Chinese an iconic brand is always the dominant factor when picking hotels, followed by service, facilities and locations.
Smaller vendors, too, are taking concrete steps in building brand awareness to gain a bigger share in this lucrative market.
Small Luxury Hotels of the World, for instance, has conducted a series of advertising campaigns through China's popular social networking site renren.com, which includes a monthly lottery for a 12-night stay in any of its member hotels.
