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Airbus targets Chinese market

Airbus targets Chinese market

Write: Anitra [2011-05-20]

SHANGHAI - Airbus plans to sell five new Airbus Corporate Jetliners (ACJ) in China each year during the country's 12th Five-Year Plan (2011-2015) period, the company announced in Shanghai on Wednesday.

To boost sales in the Chinese market, the company adjusted the cabin design reflect to traditional Chinese culture, the company said.

These jets, called "Phoenix," are worth over $100 million each and cater to the color and furniture preferences of Asian customers. Airbus also specially created the red wine-colored interior for the Chinese market, the company said.

China has become the world's fastest growing market for corporate jets, holding 25 percent of ACJ's total world sales, according to the company.