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Dell Planning Massive China Expansion in 2011

Dell Planning Massive China Expansion in 2011

Write: Kshama [2011-05-20]

The world's second largest PC maker Dell is planning a massive expansion in China this year in a bid to reverse its declining share of the world's biggest Internet market.

It will set up over 1,000 retailers in China that will showcase its products and applications for commercial and personal use.

It plans to establish 1,000 after-sale maintenance outlets in small Chinese cities, doubling the number of such facilities Dell has built up over the past years.

Dell's market share in China fell to 7.5 percent in the fourth quarter of 2010 from 10 percent in the three months to September.

Taiwan's Acer has overtaken the U.S. giant to take second place in the Chinese market, while Chinese computer maker Lenovo remained top vendor with a 32 percent share.

Dell Greater China President Yang Chao said he was confident about Dell's performance this year, counting on strong demand from Chinese consumers, particularly those in smaller cities and rural areas.

The company will roll out its smart devices in China later this year, with tablet computers and smart phones tailored for the market.