Xinhua News Agency launched an Internet search engine jointly with China Mobile on Tuesday.
The search engine, www.panguso.com, is expected to combine the advantages of Xinhua, a leading news agency and content provider, and China Mobile which has the latest network technologies, said Panguso, a joint venture of Xinhua and China Mobile, in a press release.
Panguso has designed an accurate search service of news, websites, images, videos and audio data, it said.
It will also expand the search service to cell phones.
"The operation of Panguso is an important move of Xinhua and China Mobile to extend our cooperation in the cyber world," said Li Congjun, president of Xinhua News Agency, at the opening ceremony.
The search website is expected to contribute to the development of new media in China and better serve Chinese netizens, Li said.
"We would like to fully exploit the advantage of Xinhua as an official agency having a large collection of news and information, and that of China Mobile in terms of technology, advanced operation principles and strong infrastructure," he said.
He expected to make Panguso a top search engine in China and leading one in the international market.