David Beckham is planning to launch his own range of underwear.
The soccer heartthrob - who has modelled briefs for Emporio Armani - wants to follow his wife Victoria into the fashion world once he has retired from the sport.
A source said: "David is 35 and knows he won't be playing soccer forever. But he's an icon for men all over the world and he wears pants like no one can - so it makes sense for him to launch his own."
David - who is currently playing for Los Angeles Galaxy - is being backed in his plans by his manager Simon Fuller and fashion designer Stella McCartney's husband Alasdhair Willis.
He also wants Victoria - who launched her debut collection in 2008 and is now a well-respected member of the fashion world - to be heavily involved in the project.
The source added to the News of the World newspaper: "Alasdhair and Simon are focused on turning David into a major fashion presence. Victoria's also very excited. She obviously thinks David is the sexiest man in the world and perfect to front the range."