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Continuous innovation leads to great achievements, new leap through independent development--General manager Wang Gang s speech at ceremony for release of FAW VITA three-compartment cars

Continuous innovation leads to great achievements, new leap through independent development--General manager Wang Gang s speech at ceremony for release of FAW VITA three-compartment cars

Write: Hurst [2011-05-20]

Continuous innovation leads to great achievements, new leap through independent development--General manager Wang Gang   s speech at ceremony for release of FAW VITA three-compartment cars

Good morning, guests, consumers and media friends!

Happy rains come in time, when spring is in its prime. In this flowery and exuberant season, three-compartment Wei, another brand-new FAW VITA product independently researched and developed by Tianjin FAW came to the market on schedule! This is a new milestone of the development history of the company, marking a brand-new stage of our capacity for independent development and construction of independent brand and a new chapter in the development of Tianjin FAW! At the exciting and joyful moment, I would like to extend my warm welcome to all the guests present at the ceremony on behalf of our company and expressed my heartfelt thanks to consumers, partners, the press and friends from all social circles for your strong support over the years!

FAW VITA is a new brand, a serial brand, and even a strategic brand. We determined the uniform technical platform and value orientation of two-compartment and three-compartment FAW VITA as early as at the stage of planned and endowed the two products with different functions and connotations. As early as before the release of two-compartment FAW VITA into the market in September last year, we have started Harmonious Chinese-Arabian FAW VITA Ten-Thousand-Mile Journey.

From the Great Wall signifying Chinese civilization and the Pyramid representing the ancient Egyptian civilization, the FAW VITA fleet went over 20,000km arduously through Asia and Africa for traces of civilization in the 58-day journey; FAW VITA stood the extreme challenges of hotness, coldness, plateaus and the Sahara Desert, fully proving its excellent quality.

In January this year, FAW VITA won the great honor of 2006 CCTV Chinese Economical Car after having stood out above numerous joint-venture brands, displaying its outstanding competitive edge. In February, two-compartment and three-compartment FAW VITA got involved in the OBD Challenging Journey to Austria and successfully passed all certified tests; in the same month, FAW VITA comprehensively passed the national car regulation certification of Russia.

In March this year, at the opening ceremony of the Year of China in Russia , Chinese president Hu Jintao and his Russian counterpart Putin visited FAW VITA s exhibition booth, due to its high popularity among Russian consumers, an export contract of 5,000 FAW VITA cars was reached between China and Russia this year.

As a result, the sales of two-compartment FAW VITA topped 17,000 within less than half a year after its entry into the market and is currently running short of supply. Two-compartment FAW VITA early entry into the market pioneered FAW VITA s efforts in market development and made remarkable achievements with some of its design becoming the standard of imitation and chase by its competitors.

FAW VITA has been highly recognized by a broad range of consumers.

FAW VITA s success undoubtedly freed three-compartment FAW VITA from heavy pressure. Tianjin FAW fully solicited opinions from consumers, blended in its 20-year professional experience in car making and integrating world leading car technologies in the development of three-compartment FAW VITA. Unlike the two-compartment and three-compartment cars released by many automakers in tendency of homogenization, Tianjin FAW s three-compartment FAW VITA by no means simply lengthens the tail on the basis of two compartments, but is equipped with Toyota 5A+ engine, LED lamps and CD+MP3 in a human-oriented way and use the independent ignition system exclusive to high-grade cars, thus boasting a comprehensive cost performance above price in value.

FAW VITA is aimed at pleasant drive in life! Three-compartment FAW VITA fully reflects a positive attitude toward life and will surely create better life for consumers.

Continuous innovation leads to great achievements, new leap through independent development--General manager Wang Gang   s speech at ceremony for release of FAW VITA three-compartment cars

Three-compartment FAW VITA, which targets middle-level urban white-collars , persistently carries FAW VITA s concept of harmony and demonstration and displays its distinctive individuality, is capable of fully meeting the demands of modern families and business. The fashionable, elegant, concise and practical three-compartment FAW VITA will surely become the top priority of those happy and romantic consumers eager for both high quality and practical benefit. It is the essence of independent brand economical cars and will definitely become a major competitor of join-venture brands!

Three-compartment FAW VITA s entry into the market not only expanded FAW VITA family and enriched Tianjin FAW s product lineup, but create a situation of complementation with Vela, Vizi and Xiali in the sub-divisional market of economical cars. Relative to two-compartment FAW VITA, three-compartment FAW VITA is an expansion of Tianjin FAW s product series and particularly another masterpiece elaborately created by it for the implementation of its strategy of differentiation.

The two will supplement each other for FAW VITA s brilliant future. If the great performance of two-compartment FAW VITA the market was FAW VITA s debut in the domestic and foreign markets, the joining of three-compartment FAW VITA will surely mark Tianjin FAW s independent liftoff! We have every reason to believe that consumers are rational in choice, three-compartment FAW VITA is awaiting all consumers review, comparison and choice.

Looking into the future, with the strategic vision and objective of manufacturing fine small cars, being a master in making small cars and constructing harmonious enterprise and with the corporate orientation of independent innovation and development, Tianjin FAW will be dedicated to making internationally competitive and domestically leading products! During the 11th Five-Year Plan, we will accomplish output & sales of 400,000, establish overseas bases and comprehensively implement the strategy of international development.

In order to accomplished the above-mentioned objectives, Tianjin FAW must maintain steady growth and continuous competitiveness and improve quality, reduce cost and speed up in all links of operation; establish the operation, management and cultural modes in line with future development through learning Toyota s production methods, summarizing its 20-year experience in car making and history of independent development; actively seek for the mode of leapfrog development on the basis of all above.

As a manufacturer of economical cars, we target every family and focus on people s life. We will be doubled efforts to develop and make economical cars with the highest quality in the most economical way to satisfy the demands of the Chinese people for use of cars, this is our sacred mission and responsibility!

Friends, as we all know, rivers and seas come from small streams. In future development, Tianjin FAW will stabilize its industrial ideal of becoming a master in making small cars with the mind of the Chinese people, passion of enterprising and the mission of dedicating ourselves to the country and benefiting the society, and contribute our intelligence and power to the government and the society with the outline of independent development so as to promote the growth and prosperity of the Chinese auto industry!

Three-compartment FAW VITA s entry into market is another new start point of Tianjin FAW s development. We strongly believe that Xiali is the foundation of independent development and FAW VITA marks the liftoff of independent development. We sincerely hope that this elaborately-made harmonious demonstration car will show the strength of national cars and aspire for independent innovation!

In conclusion, I would extend my sincere thanks to all the leaders, guests and media friends present once again!