Nike has released its fiscal 2007 to 2009 Corporate Responsibility (CR) report, which outlines its shift of the focus from a risk management, philanthropic and compliance model to a long-term strategy focused on innovation, collaboration, transparency and advocacy.
"Sustainability is key to Nike's growth and innovation," said Mark Parker, NIKE 's president and CEO. "Making our business more sustainable benefits our consumers who expect products and experiences with low environmental impact, contract factory workers who will gain from more sustainable manufacturing and our employees and shareholders who will be rewarded by a company that is prepared for the future."
Recognizing the impacts of declining natural resources and the need to move to a low-carbon economy, Nike also uses the report to share its vision of reaching a closed-loop business model where the goal is to achieve "zero waste" in the supply chain and have products and materials that can be continuously reused - no pre- or post-consumer waste. This vision is designed to drive innovative and sustainable business processes and models.
