Continuing her innovative influence on the new media generation of laptop loving, social media surfing, Web 2.0-ers, Vivienne Tam partnered with luxury style network CHECKYOUdaily.com to present her Fall 2010 collection live from New York Fashion week. Presenting her collection in a fresh vehicle, there is backstage, on stage and after footage raw and re-styled, hosted on a dedicated website within CHECKYOUdaily.com.
As you know, Vivienne Tam has made strides in her presence in the digital media market and positioned herself as a designer in tune with current trends online for sourcing fashion and style information. With this partnership she steps beyond her contemporaries who risk being left in her digital dust.
The Fall 2010 Vivienne Tam Experience with CHECKYOUdaily debuted Fashion Week February 12 , 2010 via the portal www.checkyoudaliy.com by clicking the Vivienne Tam page-peel and streamed exclusive footage from the Fall2010 Presentation on February 13,2010 and be available until end of the month.
Vivienne Tam has become well known for creating beautiful clothes that appeal to all ages, ethnicities, and income levels. She has earned the reputation for offering a stylish and high-quality product while at the same time inviting the consumer to experience the inspiration behind it. A longstanding dedication to innovation and exotic imagery, Vivienne Tam is truly one of the world’s most passionate and symbolic designers in fashion today. As a designer of clothing that “suggests tolerance, global acumen, and a Fourth of July faith in individual expression,“ Tam, in the words of fashion critic and curator Richard Martin, possesses an “idealistic globalism that transcends politics and offers a more enchanted, peaceful world.”
Born in Canton, China, Vivienne Tam moved to Hong Kong when she was three years old. Her bi-cultural upbringing in the then British colony was the first stage in the development of her signature East-meets-West style. After graduating from Hong Kong Polytechnic University, Vivienne Tam moved to New York where she thrived on the excitement and energy of the fashion world. New York became a home for her and a continuing source of stimulation for her designs.
In 1994, Vivienne Tam launched her signature collection of Eastern inspired clothing with a modern edge on the New York runways. In 1995, she introduced the influential “Mao” collection that triumphantly crossed over from the fashion world into the art world. Then in 1997 Vivienne Tam launched the venerable Buddha collection. The public and celebrities around the world quickly embraced both collections. Some of the images became so popular that scores of design . Then in 1997 Vivienne Tam launched the venerable Buddha collection. The public and celebrities around the world quickly embraced both collections. Some of the images became so popular that scores of designers even adopted the look into their designs. Pieces of the collections were ultimately incorporated into the permanent archives of the Andy Warhol Museum in Pittsburgh, The Museum of FIT and the Metropolitan Museum of Art in New York, and the Victoria and Albert Museum in London.
In an era where the fashion industry is populated by numerous names and emerging new talents, Vivienne Tam has shown that she can consistently appeal to everyone from high-society to urban to teens, offering them fresh collections every season. She is poised to become the next multi-tasking, multi-successful designer and businesswoman.
