New York – The mood at Levi's for Fall 2010 is distressing - but only when it comes to denim.
Carefully destroyed denim, featuring holes and washes resembling dirty work clothes, reinforced the classic workwear theme of Levi's fall collections for men and women, which were unveiled at the Hosfelt Gallery in New York on Wednesday, March 31.
Other highlights included pants with creatively placed seams and front pockets, colored denim (think bold colors like turquoise for the guys) and relaxed fits. There were even some pleated and tapered leg jeans or acid washed denim for those looking to complete their late '80s look next season, complimented by shoes and boots by Pour La Victoire, Dolce Vita and L.L. Bean Signature.
For both men and women, denim-on-denim, a big trend this spring, will continue on into fall. The women's collection featured oversized denim chambray work shirts paired with a skinnier version of the boyfriend jean, while in men's the version came as a dark denim workshirt and dark rolled denim pants - very rock n' roll.
Opposite the live models, who stood in front of a backdrop composed of text such as "we the workers" and "the common man," hung various black and white photographs of models in Levi's denim. There were also a few display cases of deconstructed denim jackets studded with Levi's buttons, zippers and rivets or covered with crusty white paint, either high art or do-it-yourself versions, depending on your take.
