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ZTE to launch handsets based on Windows Mobile 7

ZTE to launch handsets based on Windows Mobile 7

Write: Ghassan [2011-05-20]
Chinese vendor says it is working with Microsoft on devices based on new OS; aims to ship total of 80 million mobile terminals this year.
ZTE on Monday confirmed that it will offer mobile devices based on Microsoft's latest Windows Mobile operating system.
"We have good cooperation with Microsoft," Zhang Xiaohong, vice president of ZTE's handset product system business told journalists at a press event in Shanghai.
However, she was unable to provide further details of the Chinese vendor's Windows roadmap.
"We will work according to [Microsoft's] agenda to release our products," Xiaohong said.
ZTE plans to launch a new phone, along with an operator partner in the U.K. market next week, although that is widely believed to be its Blade device, which is based on the Android operating system.
The vendor is working with a number of operating systems for its smartphones, including Android, Windows Mobile and Linux. Microsoft unveiled Windows Mobile 7 at Mobile World Congress in Barcelona this year, but as yet vendors have not revealed devices based on the new OS.
ZTE reiterated its ambitious goal to break into the world's top three handset makers by 2015, insisting that its ability to work with mobile operators and customise its devices - most of which are either operator-branded or co-branded - to their needs will stand it in good stead against its better-established Western and South Korean rivals.
The company is also banking on its "stable growth" to drive its position in the market.
ZTE shipped 60 million mobile terminals in 2009, including 40 million handsets and 20 million datacards.
It aims to ship 80 million units this year and 100 million in 2011, although it did not specify how many of these will be mobile handsets and how many will be datacards.
However, figures from third-ranked handset player LG - ZTE's target if it is to make the top three - show the Chinese vendor will not find it easy to achieve its aim.
South Korea's LG sold 117.9 million handsets in 2009, up from a 100.7 million the previous year, and recently said it aims to sell 140 million worldwide this year.

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