In July, the consumer goods market in Zhejiang Province still showed a good momentum of development. The total retail sales of social consumer goods reached 81.96 billion yuan, a year-on-year increase of 19.9%, 1.8 percentage points more than that of June. After deducting the price factor, the real growth was 15.6%, 1.9 percentage points more than that of June. From January to July, the accumulated total retail sales of social consumer goods totaled 558.22 billion yuan, a year-on-year rise of 19.2%. After deducting the price factor, the real growth was 14.7%. Both nominal growth rate and real growth rate were 0.2 percentage point more than those in the first half year.