Fusing lifestyle, technology and fashion, Philips announced a new partnership with the world famous crystal and jewellery company Swarovski.
The alliance combines Philips leadership in bringing innovative consumer lifestyle electronics products with Swarovski’s expertise in creating fashion crystal jewellery and handbags collections to produce meaningful fashionable accessories for women.
Leveraging both companies’ strengths, Philips and Swarovski have jointly designed and developed a range of new and unique products that will take technology to a new, fashionable level for women.
The Philips and Swarovski alliance will develop new market opportunities for each company by integrating high fashion and technology.
The first fashionable innovations created by Philips and Swarovski are the Active Crystals range of products which will be launched this summer includes sound accessories and storage devices.
"Philips alliance with Swarovski combines two distinct and strong brands in order to create a unique proposition for consumers,” said Rudy Provoost, Chief Executive Officer, Philips Consumer Electronics.
“The outcome of the alliance is a range of products that go back to the essence of what many women are looking for: The fusion of functionality and fashion through a unique combination of technology and elegance."
"We are combining luxurious design with the practical, everyday benefits of consumer electronics tocomplement Philips’ brand promise "sense and simplicity" and Swarovski brand promise of Poetry & Precision".
