Back-Lite jackets feature custom graphics illuminated by thin, flexible light panels located inside the jackets. Positioned as unique corporate gifts and high-impact promotional tools for advertisers and guerilla marketers
American Light, LLC has introduced Back-Lite jackets, the first apparel incorporating translucent custom-printed graphics illuminated from behind by thin, flexible light panels.
The proprietary design features a 16 square inch CeeLite LEC (Light Emitting Capacitor) light panel located inside the back of each jacket. Promotional graphic applications include corporate and team logos, photos and advertising messages in color, 3-D and lenticular motion.
"We're thrilled by the reactions our jackets have generated at night time sporting events, concerts and nightclubs," says Back-Lite jacket inventor Gary Shaffer, President of American Light. "A backlit image on one of our jackets is visible from a distance of up to 500 feet depending on the design, so it draws a lot of attention. When we add 3-D or lenticular motion to the graphics, the jacket creates even more buzz."
Worn at venues by company sales reps or promotional models, Back-Lite jackets are an effective tool to boost brand awareness or aid in distribution of promotional flyers and product samples. They are also offered as corporate gifts.
A quick-change graphic feature allows owners to remove and replace graphics at any time. Additional graphics can be printed at home or work on ink-jet printers using store-bought transparency film. The company also offers a selection of pre-printed graphics on its Web site, Back-Lite.com.
Back-Lite jackets were developed by American Light, LLC and incorporate CeeLite LEC light panels. The 15,000 hour-rated panels produce no heat and provide up to 100 hours of illumination on three AA batteries contained in a concealed power pack. In November 2006, the light panel technology was named by TIME magazine as one of the "Best Inventions of the Year".
Back-Lite jackets are currently available in stonewashed, blue denim; men's sizes small through XXL; with four light panel shapes: round, oval, square and rectangle.
Back-Lite apparel is manufactured exclusively by American Light, LLC a privately-held corporation based in Cape Coral, Florida. The company plans to introduce additional clothing and accessories by early 2007. The Back-Lite system design is patent pending.
