Moderately-priced softer and lighter weight cotton T-shirts are catching the fancy of fashion lovers who prefer to wear undershirts under a dress shirt but still want to maintain a slim silhouette.
Gone are the days when the sturdy 6.1-ounce cotton fabric that made the oversize Hanes Beefy-T a brand buzzword throughout the 1990 s and the finer 4.4-ounce cotton jersey that made American Apparel such a runaway success.
This summer American Apparel has introduced an even lighter and silkier T-shirt, fittingly called the Summer Shirt, made of 3.8-ounce cotton.
Calvin Klein has also launched a line of superfine pima cotton T-shirts and underwear, which, at a comparable weight, is about a third lighter than the house s main line.
James Perse, the Los Angeles designer is not lagging behind. His soft-as-a-cloud tees printed with low-key graphics (or lately, none at all) have won the hearts of young men, who are more than willing to spend a small fortune on his casual wears with style.
