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China : Shoe units face tough challenges

China : Shoe units face tough challenges

Write: Hamon [2011-05-20]

Shoe production in China accounts for nearly half of global shoe output.

However, EU is still discussing imposing anti-dumping duty on these imports until October 6, 2006.

These products lack in high quality technique, which make them weak competitors in international market.

Besides, with the continuously rising prices of raw materials, Chinese shoe units are facing tough challenges.

Many domestic units consider expanding export markets as the only way to create global brand names.

Leather shoe manufacturers need to make their presence felt in top markets by developing high quality products.

China is attempting to control footwear output and export quantity, that will attract international investors, in turn encouraging introduction of advanced technology and optimization of product structure.