Tunis is specialized in marching into jeans high-class market
Write:
Shivani [2011-05-20]
The statistic show that in EU jeans market in 2005, besides the increasing China import products, the import from Tunis also increase greatly. Though in first quarter of 2006, its increase speed is slowed down, Tunis is still the winner in EU market depending on transferring to high-level market, speedy supplying with little bulk.
In 2005-the first year scraping quota, Tunis fashion export reach 0.18billion pieces, decreased by 4.25 while the one of jeans keep increasing. The statistic show that cotton jeans sold in EU market is increased by nearly 40%, but decreased by 19.5% in first four months in 2006. Tunis jeans market share in EU is decreased from 16.4% in 1998 to 13.4% in 2003.
However, Tunis manufacturers do not worry about it. They believe that with high quality, vogue style, unique after-processing craftwork and speedy reaction, they can hold their share in EU market. Occident famous Swift group purchase Tunis jeans enterprise-Sitex before five years. Tunis hope Swift can play important role. Sitex company have built spinning factory in Sousse, ,weaving factory in Ksar Hellal and dying factory with throughout of 3.5million/ m2, 2/3 of it being exported(such as : supply goods for Lee Cooper, Levi s),its object markets are EU, US, South-Korea, HK etc.
Tunis jeans enterprises lose the interest on low-class products (though these products have competition capability) and turn the sight to high level market. For example, Sartex is supplying goods to famous brands Polo Ralph Lauren, Jean-Paul Gaultier, Polo Jeans, Guess and Mustang. Tunis Lee Cooper Co.(with 650 employee ) supplies jeans to Lee Cooper as well as Next, Promod, Celio etc..