Recently, Textile & Fashion Business Review Group leaded by France Rh ne Fashion Industry Association arrives in Shanghai to promote "International Lingerie Exposition"held in Shanghai in October. The president of Eurovet Company-France Fashion Exposition Marie-Laure BELLON-Homps indicate that this is the first time for this exposition to be held in Shanghai and It is also hoped to develop China potential luxury product market.
China have a huge potential luxury product market, showed Marie-Laure BELLON-HOMPS.At present, China's potential consumers in vogue luxury product consumption field have reached 0.2billion with the purchasing sum RMB5billion, what's more, it is increased by 20% annually.
So good business opportunity attract the attention of France fashion enterprise. The manager of Communication Department of France high class man's wear luxury brand-ZILLI Co. told to reporter that the company is considering to open franchised stores in Beijing or Shanghai as well as Hong Kong."At present, the company sale in South-East Asia account for about 6% , which is hoped to improve .For China market , it can offer better opportunity for us."
"The business opportunity brought by China inland market have more value than resumed textile export quota." Thee president of France Fashion Industry League Claude TETARD said," We should grasp the business opportunity brought by removing of textile quota and export more France high-class textile to China inland market because France fashion have more competition capability in this field."
Chief Executive of France Lyons Gerard Collomb also worry about France high-class fashion marching into China market and said that he feel Chinese changeable choice to fashion when he walk in Beijing street several days ago. So France fashion must penetrate China market quickly else other brands will occupy potential market
