Only the leader who set clear direction for enterprise's development can establish good strategy. The president of France LVMH Group Arnault is just such an enterpriser with strategic vision.
Since in the saddle in 1988, Arnault have purchased over 50 brands that spread high-level apparel, jewelry, watch, hotel and free tax store etc and build most famous luxury product industry in the world , which endow traditional brand with new life as well as bring EU style life to modern noble.
Beside operation and marketing, Arnault have deeper strategy: multi-brand management, combination of centralization and decentralization. The key for integrating numerous brands is regarding headquarter as a general manager. For example, the seemly centralized profit source enwrap the decentralization strategy, just as all internationalized industry open the store in global by using the currency from countries and areas and get the earning from multi-countries, which is a means of dispersing exchange rate. Besides, general management department can integrate the costs from finance, law and advertisement. For example, the cost for LVMH advertisement only account for 50% of sales , half of average sale in this industry, In the meanwhile, the group can be been the negotiation chip for hire due to its's ability to drive local prosperity; what's more, the powerful brands can attract excellent talent and become the power of exploring.
