"In taking on a consulting project, I look for companies with a strategic advantage. Lyric Jeans has a unique approach to denim by merging fashion and music in a revolutionary way," said Sandy Cohen. "I wholeheartedly believe in the Lyric Jeans concept and look forward to helping build their business," he continued.
Film industry heavy hitter Dan Grodnick has joined Lyrics Board of Directors. The former CEO of National Lampoon and Executive Producer of the highly anticipated feature Bobby starring Lindsay Lohan, Sharon Stone, Elijah Wood, Demi Moore, Anthony Hopkins, Heather Graham and William Macy has been tapped by Lyric Jeans to consult on product placement in feature films and television.
"Now more than ever, the entertainment business is integrating products into its content. Lyric Jeans make an extremely visual statement and offer an ideal co-branding opportunity to filmmakers," said Dan Grodnick.
Lyric Jeans is a music driven premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, Lyric Jeans employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.
The premium denim market has grown in the last five years by tapping into the enthusiastic behavior of teens and young women seekingthe perfect pair of jeans. Over the last few years the premium denim industry has exploded and now accounts for 5 percent of the $12 billion retail consumer market.
Lyric Jeans is the innovator and manufacturer of premium denim wear characterized by a cutting-edge design strategy driven by music and song lyrics. Through the unique fusion of fashion and music, Lyric Jeans utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform.
Lyric Jeans Inc, a cutting-edge premium clothing company, has made strategic advances over an eight-week period gearing up for a fall 2006 launch.
The company has announced deals with two of the worlds most prominent music publishing companies; Universal Music Publishing Group and Warner Music Groups Warner/Chappell Music. It will utilize the music publishers expansive song catalogs to pull together lyric-inspired premium clothing packages for high-end retail channels.
Heather Brown, Senior Director, Marketing & Communications, UMPG said, "Music is the ultimate form of self-expression. Artists have already seen the benefits of band merchandising, and we believe lyric-inspired merchandise is the next logical step in bringing our songwriters new revenue streams. We want to make our lyrics and the artistic vision of our writers available to music fans by combining music and fashion in a groundbreaking way, and the Lyric Jeans packages will be a great channel to do so at retail."
Manufacturing giant American Garment Sewing (AGS) will handle the production of the denim wear. With a professional staff of 300, the latest technology and a 30,000 square foot facility based in Huntington Park, California, AGS is the leading manufacturer of premium denim apparel.
Lyric Jeans has also engaged denim industry veteran Sandy Cohen as a consultant to advice on the direction of the product line. With over 30 years experience in retail, product development and wholesale, Cohen is currently Director of Retail for Lucky Brand Blue Jeans and also serves as a product development consultant for Roots Canada and brand manager for Andy Roddick Style.
