The plan for image of Sri Lanka Fashion industry
Write:
Aleta [2011-05-20]
Sri Lanka fashion industry is the dominant industry of international economy, so Sri Lanka promoted a new image--building project--issuing new fashion brand sign garments without guilt . This plan is designed to solidify its status in occident market as well as develop the rising market and promote Sri Lanka fashion export.
Sri Lanka fashion is featured in low cost and high quality. After meeting with Occident importers to discuss about the orientation and marketing strategy of fashion for many times, Sri Lanka fashion circle considered that ethical fashion image played most important role in improving competition capability and expanding export. Therefore, Sri Lanka issued the above plan.