Piramyd Retail Ltd the retail arm of Ashok Piramal Group announced the appointment of Mr. Vishal Mirchandani as the CEO of the Lifestyle Division, Piramyd Lifestyle Store.
Under Vishal’s leadership, Piramyd plans to have about 30 stores operational within 3 years, covering retail area of close to 2 million square feet and build a Pan India footprint.
Apart from retail expansion Vishal would also focus on its successful Loyalty program, which runs under the brand name “Piramyd Power Club”.
He will also work towards increasing the fashion quotient through its Private Labels, which is expected to be one of the key challenges going forward
Mr. Mirchandani moves to Piramyd Lifestyle Ltd. from Madura Garments where he worked as the Brand Director and SBU Head of “ Allen Solly” leading and largest brands in the country.
Vishal has over 18 years of industry experience having worked with Shoppers’ Stop as Head of Private Label and Men’s division where he was deeply involved in the JDA implementation at Shopper’ Stop.
His tenure at Shoppers’ Stop was enriching and helped him in understanding and implementing “Best Retail Practices”. He was also instrumental in building the business of Provogue from being a fashion brand to being a “Fashion Retail Brand” and making it one of the most prominent players in the country.
His efforts helped the company in growing its enterprise value multifold and set the basis for its IPO.
Under Vishal’s leadership, Piramyd plans to have about 30 stores operational within 3 years, covering retail area of close to 2 million square feet and build a Pan India footprint.
Apart from retail expansion Vishal would also focus on its successful Loyalty program, which runs under the brand name “Piramyd Power Club”.
He will also work towards increasing the fashion quotient through its Private Labels, which is expected to be one of the key challenges going forward
Mr. Mirchandani moves to Piramyd Lifestyle Ltd. from Madura Garments where he worked as the Brand Director and SBU Head of “ Allen Solly” leading and largest brands in the country.
Vishal has over 18 years of industry experience having worked with Shoppers’ Stop as Head of Private Label and Men’s division where he was deeply involved in the JDA implementation at Shopper’ Stop.
His tenure at Shoppers’ Stop was enriching and helped him in understanding and implementing “Best Retail Practices”. He was also instrumental in building the business of Provogue from being a fashion brand to being a “Fashion Retail Brand” and making it one of the most prominent players in the country.
His efforts helped the company in growing its enterprise value multifold and set the basis for its IPO.
