Huntsman Textile Effects (India) and the Brückner Group (Germany) conducted joint customer symposiums in India (Kolhapur & Chandigarh) and in Pakistan (Karachi & Faisalabad) in April 2008 respectively to highlight the recent Advances & Innovations made in areas of Chemical Process Materials, Process Engineering & Machinery Technology related to Continuous dyeing and finishing of Apparel & Functional Textiles.
Being held against a backdrop of the appreciating rupee, squeeze on processing margins, environmental issues & steep increases in costs of raw materials, utilities, power & labour, besides the perennial bottleneck in processing, the symposiums made an effort to highlight “Innovation” as the solution to the problems faced by the Textile Industry.
The symposiums outlined the recent innovations made at HUNTSMAN with respect to both the dyes and chemicals and the successful branding concepts created around this platform of Innovation.
The Reactive dyestuffs developed specifically for continuous processes (Novacron C) & it’s advantages over the conventional Reactives were elucidated and highlighted.
The recent blockbuster breakthrough innovation from Huntsman – Reactives with shades and behaviour similar to Vat Dyes, ie. Novacron NC – specially for “Earth Tones” which makes use of the Non Contrasting concept (Yellow, Brown, Olive & Grey) in place of the conventional & contrasting hues of Yellow, Blue & Red held the audience in rapt attention.
The above innovations, which also result in considerable savings in water, energy & salt costs coupled with complete reproducibility & reliability was much appreciated by customers.
On the finishing front, the features and advantages of the new Global Branding concept – High IQ, launched across different platforms like Easy Care Plus, Cool Comfort, Freshness, Active Comfort, Sun Protection, Sun Protection for Kids & Lasting Colors were explained.
Besides the competitive advantages to the customers arising out of Huntsman’s alliances with Invista (DuPont) for branded oil & water repellency (Teflon), with Schoeller Technologies (for branded double sided effects – 3XDRY) & with Thomson Research Associates (for Silpure antimicrobials based on Silver chemistry) were also highlighted.
The BRÜCKNER GROUP has established itself as the worldwide leading technological systems partner for complete finishing and coating lines for all kinds of woven, knitted or technical textiles.
The brand name “Brückner” stands for “Quality made in Germany”. So far more than 5.000 machines are installed all over the world.