Germany: PANTONE Goe System gets its first product line extension

Pantone Inc the global authority on color and provider of professional color standards for the design industries, announced the PANTONE GoeGuide and PANTONE GoeSticks on uncoated stock, the first product line extensions to its recently launched PANTONE Goe System.
The new components allow designers to accurately visualize how PANTONE Goe Colors will reproduce on uncoated stock, which is important for creatives since the appearance may change from coated stock due to differences in ink absorption.
Pantone will showcase the new Goe System publications at Drupa in Düsseldorf, Germany, May 29 to June 11, 2008.
Presented in fan-guide format, the PANTONE GoeGuide uncoated, printed on premium 80 text weight uncoated stock, is the primary tool for selecting and communicating the 2,058 PANTONE Goe System Colors.
The PANTONE GoeSticks uncoated presents the same colors on uncoated stock in a two-volume set of adhesive-backed color chips that allow designers to peel off chips and place them on designs and mock ups, where they want, without using staples, glue or tape.
"Designers were extremely excited about the more than 2,000 new color options introduced with the Goe System," said Richard Herbert, executive vice president and general manager of Pantone.
"Uncoated stock has become standard media for many of our customers.
By offering the GoeGuide and GoeSticks on uncoated stock, we continue to respond to our customer's requests and support the Goe System with new products."

"Having broader color choices for uncoated paper is becoming more important in color projects," said Jeff Higgins, corporate director of marketing services, xpedx.
"Colors on uncoated paper have an appealing muted appearance due to higher ink absorption and manufacturers have improved the quality of uncoated paper to differentiate color work.
What's more, an increasing number of uncoated grades carry important environmental certifications. It all contributes to a growing demand for uncoated stock."