The International Association of Athletics Federations (IAAF) Sunday announced a 11-year partnership agreement with German sports apparel manufacturer Adidas in Monaco.
The deal granted Adidas the worldwide sponsorship rights for all IAAF World Athletic Series events until 2019.
Under the agreement, Adidas will be the official IAAF athletic sponsor and licensee product supplier for the next decade.
The partnership incorporates every aspect of athletics, from product creation, to grassroots development and retail distribution. Among the highlights of the deal, Adidas will be the official sponsor of the 2009 IAAF World Championships next summer in Berlin, August 15 through 23rd.
The partnership was announced during a press event in Monaco supported by CEO and Chairman of Adidas AG, Herbert Hainer, and IAAF President, Lamine Diack.
