UK: Asos enters childrenswear market with 40 of coolest fashion labels

Leading online fashion e-tailer asos.com, is entering into the kidswear market with the launch of a branded kidswear offering. The collection, called Little asos will cater for babies up to 24 months and girls and boys aged from 2 to 6 years. The collection will launch mid February boasting an impressive line-up of over 40 of the coolest kidswear fashion labels.
As well as stocking ranges from high fashion brands including Diesel, Tommy Hilfiger, Miss Sixty and True Religion, little asos will offer a number of boutique and independent labels such as Cath Kidston, No Added Sugar and Bob & Blossom.
The collection will also feature a number of UK and online exclusives. Little asos will be the sole UK stockist of Lee Kidz, a denim and casual wear range for girls and boys from classic US denim brand Lee. Online brand exclusives come from Rock Star Baby, a collection of rock and roll inspired designs by Tico Torres of Bon Jovi fame, Danish brand Ticket to Heaven which specialises in outdoor and skiwear, plus the Boden mini and Boden baby collections from the popular English mail order boutique.
For top to toe style, accessories come from well-loved footwear labels including Converse, Havaianas and Ugg.
Established in June 2000, asos.com is the UK's largest independent online fashion and beauty retailer.