WE Fashion Group announced its plan to enter China recently. It plans to open 200 franchise shops in 5 years in China.
The spokeswomen of this group said that China is a large potential market for her company. Styles sold in China will be in line with those sold in Holland and EU. Their target customers are white collars with personalized fashion styles.
It is learned that WE Fashion Group was established in 1962 but it was originated to 1917 and it mainly targets at 25 to 35 year-old white- collars.It owns 230 franchise shops in Holland, Belgium, German, French, Switzerland, Luxembourg and other European countries.
WE has already signed a contract with a Chinese garment enterprises. China is the first step for their international market exploration. It is known that first shops will be opened in Beijing and Shanghai at the end of this year.
