The famous Japanese online luxury products sales website, Glamour Sales came to China in April. Shortly in five months, it boasts of 200,000 registered members. More and more luxury products sales websites such as 5lux.com and 91lux.com appeared from last year. Shopping luxury products becomes very popular among young Chinese.
Influenced by financial crisis, the global luxury products market is quite gloomy. However, the luxury product sales in China increases by 12% with the sales value of 9.6 billion US dollars, which makes China the second largest luxury products consumption market in the world leaving USA behind.
Statistics show that over 100 million netizens shopped online last year. However, experts predict that the consumption capacity of netizens is much stronger. As a result, global luxury brands expand their Chinese market share not only by increasing franchise stores but also exploring online market.
However, the development of online luxury products sales is not always smooth. These sales websites face difficulties during their growth. Some of them cannot attract top luxury brands and some don't have enough consumer source.
