Where is the way for Shenzhen leather and footwear industry while facing the many adverse impacts that include revaluation of RMB, labor costs rising and shortage of land resources?
The answer made by secretary-general Wu Zhonghua, Shenzhou Leather Industry Association, is to turn the traditional leather industry to fashion one, taking a lead in research and designing, attracting more talented people and well known brands. Secretary-general Wu added that Shenzhen will establish a Leather Creativity and Fashion Park with supported by local government. The possibility of study for location of park gets afoot, and the area of park will cover 60,000 square meters.
Wu said we hope the Leather Creation and Fashion Park will play a key role for the industry on brand creation, fashion design and information exchanges, Wu said if to make the industry to become stronger we shall put more efforts on designing and research, Italy is powerful leather countries because their stronger designing capability and heavy investment.
Currently the average price for export of per pairs of leather shoe is US$8 while for a pairs of fashion designed leather shoe it can be sold at price of $30, which is more than three times higher than average one. That is why we stress to improve our design capability, now designers and researchers for leather sector are badly needed in Shenzhen city, it is estimated there are 10,000 designers working in Shenzhou leather industry, 6 brands of lady’s leather shoe in Shenzhen city are listed in the top ten best sellers of lady’s shoe in domestic market. International Belle has been ranked the first position for 14th straight year on the best sellers.
