Chinese men's basketball team arrived in New York to attend the first International Basketball Carnival, which was organized by Nike and USA Basketball. According to Nike brand president Charlie Denson, China market is Nike's largest foreign market, accounting 8%-9% of Nike's global market share.
Nike is now planning to explore China's second tier and third tier cities so as to be the No. 1 sports brand in China. Mr. Denson is quite confident about Nike's exploration in China. For him, Nike will not only be the first brand for basketball but also for football, running and American football in China.
In terms of Nike's exploring plan, Denson says that Nike will try its best to bring its products to China's second and third tier cities. They on one hand will broaden their sales net with their partners. On the other hand, they will maintain close relationships with Chinese youths. In Denson's opinion, China market can promote Nike's creativity and innovation. What's more, it can also improve the innovation of China's manufacturing. Nike is optimistic about dynamic China market.
