Madonna gets behind the camera on set at the Material Girl photo shoot with actress and musician Taylor Momsen on May 4, 2010 in Brooklyn, NY. Taylor Momsen was recently revealed as the celebrity muse for the brand, was chosen by Madonna and her daughter Lola, and will appear in the multi-media marketing campaign for the junior brand, Material Girl. The Material Girl collection will debut exclusively available at Macy's starting on August 3rd.