LONDON - More than half of Britain's brides-to-be and 39 percent of grooms are considering cosmetic surgery or an aesthetic treatment in preparation for their wedding, according to a new study.
Treatments and procedures under consideration ahead of the big day range from botox through to breast augmentation, cosmetic surgery advice website www.goodsurgeonguide.co.uk said.
"A wedding is the single most important day in plenty of men and women's lives and a large number want everything to be perfect, including their appearance," said goodsurgeonguide.co.uk co-founder Christiana Clogg.
The website, which says it is Britain's only review and recommendation site for cosmetic practitioners and clinics, asked 512 engaged women and 509 grooms-to-be whether they are considering having a cosmetic treatment prior to their wedding day.
It found that 58 percent of the women and over 1 in 3 of the men were considering cosmetic treatment.
The results also showed that 11 percent of the women and nine percent of the men who took part in the research had already had some work done.
The most common reason for women wanting to have surgery before their wedding day was to look good in their photos, with 64 percent claiming it would make them feel better about themselves.
Men were more concerned about pleasing their partner, with 3 in 5 saying they would consider surgery to be more appealing to their other half.
In a multi-answer question, the website asked them which procedures appealed to them most.
The most popular considered by women were:
1. Botox - 68 percent
2. Teeth Whitening - 62 percent
3. Liposuction - 55 percent
4. Breast Augmentation - 47 percent
5. Face plumpers - 43 percent
The men went for:
1. Veneers - 78 percent
2. Botox - 62 percent
3. Hair Plugs - 41 percent
4. Liposuction - 33 percent
5. Chest Reduction - 25 percent