Social networking giant Facebook on Tuesday announced that it has bought Push Pop Press, a digital publishing company that develops the technology to help make interactive books optimized for iPad and other Apple devices.
"We're thrilled to confirm that we've acquired Push Pop Press, a startup whose groundbreaking software changes the way people publish and consume digital content," Facebook said in a statement.
Push Pop Press was co-founded by Mike Matas and Kimon Tsinteris, both former Apple employees, and was known for teaming up with former U.S. vice president Al Gore to create a digital version of his book "Our Choice".
"Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories," Push Pop Press said in a statement posted on its website.
"With millions of people publishing to Facebook each day, we think it's going to be a great home for Push Pop Press," the statement added.
Financial terms of the deal were not disclosed by the two companies.
