The Ethical Fashion Show 2011, sponsored by Gabriella Cortese, founder of the Antik Batik label, has closed its doors with a flourish and seen a 30% increase in visitors. The show for creative and innovative fashion has asserted its vitality and its benchmark position in the sector.
2717 visitors, trade only for the first three days and the public at large on the last Sunday of the show, came to take a look at the ranges offered by some 90 designers and international labels this September from Thursday 1st to Sunday 4th.
The lines offered are diversifying further: from classic ready-to-wear (Sumaq Warmi, Adi, The Ants, Shadki ) to a specialist range like that of Jux, l Herbe Rouge, Ecoluxe London, Doreen Mashika, Linda Mai Phung or Breezy Blue and the jewellery from Marianne Battle. The high-end ranges are boosted with labels like Joailler Miwako Yanagisawa, Eric Pile, Ultra and Ashimbai.
Designers are banking on innovation to appeal to buyers and to position themselves on the market, which is becoming more and more demanding: take the concept for paper transformed into beads at Beads for Life, innovative research into vegetable dyes at Loa Nature or working with wool at Magic Felt. The meeting about innovation, moderated by H l ne Sarfati, was very popular and demonstrated that innovation is an vital issue for ecology and in appealing to consumers.
The Carrousel du Louvre, in terms of convenience in setting up the show and its location at the heart of Paris, was a successful choice for the Ethical Fashion Show. It was noted that the current economic situation is rubbing off on the organisation and purchasing by the trade. In contrast, the general public, attending in great numbers despite the unfavourable weather, confirmed its interest in ethical fashion and sustainable development.
The winners of the Lenzing Modal & Tencel competition
To mark the International Year of the Forest, the Ethical Fashion Show and Lenzing, the manufacturer of cellulosic fibres, have launched the TENCEL & Lenzing Modal design prize. The eight nominated designs, created in fabrics made from wood pulp fibre, opened the catwalk show on Thursday evening.
The talented Ryota Shiga from Japan won the competition with his ultra-feminine outfit. He reworked the fabric supplied by Lenzing using print effects reminiscent of shibori. The line is graphic, exact, softened by the vermilion of the whole and the effects lent by the white fur sleeves.
This prize will allow him to benefit from a one-year marketing campaign across Lenzing s international network.
Ethical Fashion Show prizes
The show singled out four talented designers.
- Design prize: Linda Mai Phung, a young Franco-Vietnamese designer who charmed the jury with a very successful collection, including plenty of fluid silk in flamboyant colours: electric blue, violet, ruby red... wins a gift of fabrics and 500 euros given by Masters of Linen.
- Prize for ethical commitment: Doreen Mashika, the Tanzanian designer presented a collection with exotic accents, imbued with a strong human value. She has won the chance to participate at the next Ethical Fashion Show.
2717 visitors, trade only for the first three days and the public at large on the last Sunday of the show, came to take a look at the ranges offered by some 90 designers and international labels this September from Thursday 1st to Sunday 4th.
The lines offered are diversifying further: from classic ready-to-wear (Sumaq Warmi, Adi, The Ants, Shadki ) to a specialist range like that of Jux, l Herbe Rouge, Ecoluxe London, Doreen Mashika, Linda Mai Phung or Breezy Blue and the jewellery from Marianne Battle. The high-end ranges are boosted with labels like Joailler Miwako Yanagisawa, Eric Pile, Ultra and Ashimbai.
Designers are banking on innovation to appeal to buyers and to position themselves on the market, which is becoming more and more demanding: take the concept for paper transformed into beads at Beads for Life, innovative research into vegetable dyes at Loa Nature or working with wool at Magic Felt. The meeting about innovation, moderated by H l ne Sarfati, was very popular and demonstrated that innovation is an vital issue for ecology and in appealing to consumers.
The Carrousel du Louvre, in terms of convenience in setting up the show and its location at the heart of Paris, was a successful choice for the Ethical Fashion Show. It was noted that the current economic situation is rubbing off on the organisation and purchasing by the trade. In contrast, the general public, attending in great numbers despite the unfavourable weather, confirmed its interest in ethical fashion and sustainable development.
The winners of the Lenzing Modal & Tencel competition
To mark the International Year of the Forest, the Ethical Fashion Show and Lenzing, the manufacturer of cellulosic fibres, have launched the TENCEL & Lenzing Modal design prize. The eight nominated designs, created in fabrics made from wood pulp fibre, opened the catwalk show on Thursday evening.
The talented Ryota Shiga from Japan won the competition with his ultra-feminine outfit. He reworked the fabric supplied by Lenzing using print effects reminiscent of shibori. The line is graphic, exact, softened by the vermilion of the whole and the effects lent by the white fur sleeves.
This prize will allow him to benefit from a one-year marketing campaign across Lenzing s international network.
Ethical Fashion Show prizes
The show singled out four talented designers.
- Design prize: Linda Mai Phung, a young Franco-Vietnamese designer who charmed the jury with a very successful collection, including plenty of fluid silk in flamboyant colours: electric blue, violet, ruby red... wins a gift of fabrics and 500 euros given by Masters of Linen.
- Prize for ethical commitment: Doreen Mashika, the Tanzanian designer presented a collection with exotic accents, imbued with a strong human value. She has won the chance to participate at the next Ethical Fashion Show.
