The population of drinking grape wine is increasing in America: The price receives attention

Recently, a report about consumption of grape wine was published in America. This report said that the population of drinking grape wine at least every month rose 9 percentage points compared to 2009 in US. It has already reached 80,000,000 persons. The most of increasing persons were young people.
According to an investigation, although the population of drinking grape wine is increasing, the consumers have less enthusiasm for attempting new styles and new varieties of grape wine. Among the consumers of drinking grape wine at least once in each month, they care more about the price of grape wine. They are also more sensitive to the price. There are 27% people do not care about which grape wine they buy. The key is a reasonable price. But in 09 years, this data is 17%.