Burghley Hill of Cambridgeshire become another legend that it marked a hot sale of RMB420 million within one hour(33900)

Burghley Hill of Cambridgeshire become another legend that it marked a hot sale of RMB420 million within one hour

As affected by the Asian Games , traffic control and purchase restriction , the property market of Guangzhou has undergone an adjustment period after achieving a hot sale in Golden September and Silver October . Due to the Asian Games, however, the valuable properties at the riverside of Panyu achieved a remarkable sales performance. Burghley Hill ( ) of Cambridgeshire, being the only housing development newly opening the showrooms and launched for sale during the Asian Games, became the talk of the city. On 26 November, after accumulating customers within a period of only two weeks, it was launched for sale to the whole city at a standard price of RMB14,200/sq.m. with the most fashionable luxury decoration in the year (which is worth RMB3,000/sq.m.). Such a value-for-money offer attracted nearly 1,000 customers and their relatives coming for subscription. The flagship products of golden three bedrooms with an area ranging from 103 sq.m. to 114 sq.m., which are rarely found in the city centre, are of good quality and reasonable price. Therefore, the new rich group in the city scrambled for buying them and the property recorded a sales amount of RMB420 million within only one hour. Some industry players pointed out that Burghley Hill grandly opened the showrooms and was launched for sale upon the opening and closing of the Asian Games respectively which had to encounter numerous restrictions, especially the significant impact of traffic control. In addition, given that the market was in the extraordinary period of purchase restriction, it was difficult to achieve such good sales results. Agile Property s great sales legend amid the adverse market conditions proves that the word-of-mouth effect can have enormous influence in marketing.