Hisense Seeks Further Overseas Development--Hisense Plans to Increase More Overseas Factories

On April 15, the 107th China Import and Export Fair Canton Fair was held in Guangzhou. At the fair, Hisense displayed more than 100 types of products covering multi-media, home appliances, communications and products of other main industries of Hisense. High-end products, such as 3D TVs, LED LCD Internet TVs, intelligent dual mode inverter air-conditioners and multi-media refrigerators attracted much attention of customers and journalists.

Hisense Booth in Canton Fair

Mr Shams, Hisense s Partner in Egypt, told the journalists that Shams Group just held the Hisense LED Launch Event in Egypt. The Hisense super-slim LED TV, 3D TV and other high-end products were introduced to Hisense agents and distributors around Africa and the Middle East. Mr Shams believes that the advanced products will sell well in Egypt. His presence at the fair was to supplement orders, while reviewing new products which could be sold in Egypt.
According to Hisense EVP, Dr. Lan Lin, Hisense achieved a remarkable increase in the first season, which was beyond our expectations. Total revenue increased by 113.33% while North America increased by 238.63% and Asia and Europe increased by 100%. In fact, the production plan had been scheduled to June and even some orders had been declined.
According to the export product mix in the first season, the revenue and profit contribution ratio of Hisense s high-end products, such as LED TVs, inverter air-conditioners and inverter refrigerators had been further improved. Dr. Lin said that this year, Hisense would speed up the factory-building steps to satisfy the rapid development of Hisense s overseas business.
With the overseas promotion of the Hisense brand, expanding in the overseas market is necessary. Localized production and service will enhance the competitiveness of our products and create more benefits for us , Dr. Lin said. In this fair, Hisense displayed many kinds of up-to-date TV products, such as large-screen 3D TVs and LED Internet TVs, which not only can give customers a vivid 3D visual experience, but also can help them browse information, download and play online video resources and watch the programs of the National Network Television. These new products have overturned the notion of passive watching of the traditional TV and have enhanced customers freedom of choice.

Hisense 3D Exhibition Zone in Canton Fair

And Hisense multi-media refrigerator makes the kitchen a pleasing place. You can play videos, photos and music as you like and a radio is also fixed in the refrigerator. Consumers can easily upload and download pictures and videos as well and change the play list. In addition, the Hisense energy-saving champion refrigerator, a refrigerator which consumes only 0.25kwh per day, and the 360 DC inverter air conditioner, with a 6.3 energy efficiency ratio, were both very popular with the exhibition visitors.